Your salon was supposed to give you freedom.
Not take it away.
 You've spent years building your salon. Now it's time to build a salon that works for you.Â
Better teams.
Bigger Profits.Â
More Freedom.
EXPLORE THE YES METHOD™
You didn't open your salon for this
You didn't open your salon to spend your life worrying about wages, chasing your team, checking the bank balance and wondering why there's never enough money left.
You opened it because you had a dream.
To build something special. To create opportunities. To make people feel amazing. And to build a better life for yourself.
But somewhere along the way, your dream became your biggest responsibility.
You're working harder than ever. Your salon is busy. Your team relies on you. And despite everything you put in, you're still wondering where the money goes.
I know. Because I've been there.
I Thought My Salon Was Doing Well.
Until I Started Looking At The Numbers Differently.
I've spent over 40 years in the hair industry and 33 years owning salons.
I've survived recessions, rising costs, staff walkouts, financial pressure, and the challenges that come with employing a team.
I've invested in marketing, worked longer hours and tried to find answers.
My salon was busy. My team was talented. The reports looked fine.
But the reports only showed me the results. They never showed me the behaviours behind them.
When I looked closely at what was happening behind every chair, I saw opportunities being missed with clients who were already in the salon.
The Revenue Leak Calculator estimated a potential opportunity of
That's when I realised something.
I didn't need to work harder. I needed to see what I was missing.
That's why I created the YES Method™.
Your Salon Doesn't Always Need More.
More clients. More marketing. More offers. More meetings. More pressure.
Sometimes, the biggest opportunity is already inside the business you have.
The opportunities are already there.
It can be found in the Everyday Moments Happening Behind Every Chair.
The Consultation
A consultation that doesn't go deep enough.
The Recommendation
A recommendation that isn't made.
The Opportunity
An appropriate treatment that isn't discussed.
The Return Visit
A client who leaves without their next appointment.
The Experience
A great experience that isn't delivered consistently across the team.
Individually, these moments can look insignificant.
Across every chairEvery dayEvery week
They Can Become Very Big Numbers.
The hardest part of running a salon?
Your People.
And the best part?
Your People.
Your people create
your client experience.
- 01They build relationships.
- 02They have the conversations.
- 03They make the recommendations.
- 04They influence whether clients return.
And those everyday behaviours eventually show up in your numbers.
- Revenue
- Retention
- Retail
- Rebooking
- Profitability
Your Team Probably Already Knows What To Do.
- They know rebooking matters.
- They know they should recommend the right home care.
- They know they should talk about treatments when they're genuinely appropriate.
- They know a great consultation matters.
So the problem usually isn't knowledge.
It's Consistency.
Knowing what to do and actually doing it every day are two very different things.
Training Day
Can create motivation.
Meeting
Can create focus.
Incentive
Can create a temporary spike.
But what happens when the salon gets busy again?
That's where the YES Method™ is different.
So, What is the YES Method™?
A Practical System for Improving Salon Performance From the Inside Out.
YES connects four things salon owners often look at separately:
What YES actually helps you do
See the Gaps
Identify missed opportunities, inconsistencies and behaviours affecting salon performance.
Create the Standard
Give your team clarity around what good looks like.
Change the Behaviour
Turn knowledge into practical actions your team can actually use.
Make it Visible
Use simple tools and systems to understand what's happening across your salon.
Build Ownership
Help your team recognise their performance and take greater responsibility for it.
Make it Stick
Create everyday habits and accountability so improvement doesn't disappear when motivation fades.
The Three YESes
Three simple behaviours can tell you a lot about what's happening behind the chair.
Right Treatment
Is your team identifying opportunities that could genuinely improve the client's result or experience?
Right Homecare
Is the client leaving with the professional advice they need to maintain their result at home?
Next Appointment
Is rebooking part of the client journey rather than something left until the client reaches reception?
This isn't about pushing something onto every client.
It's about making sure appropriate opportunities aren't being silently missed.
And when all three happen?
That's a Streak
- Simple for the team
- Visible for the owner
- Powerful for behaviour change
Your Reports Tell You What
But they don't always tell you WHY.
What happened.
Why it happened.
That's the gap YES was built to close.
The numbers are the result.
The behaviour is where it starts.
Real Results
What Happened When We Implemented YES?
Same salon.Same team.Same clients.
We didn't suddenly find hundreds of new people.
We became better at recognising and acting on the opportunities already in front of us.
But the biggest result wasn't just the money.
It Was What Happened To The Team.
Awareness
Clarity
Ownership
of Wins
Less chasing from me.
And a much clearer understanding of how everyday behaviours connect to salon results.
This isn't just about profit.
It's about becoming the salon owner who:
- Knows exactly what's happening in their business.
- Leads a team that understands its responsibilities.
- Stops relying on guesswork and hope.
- Has the confidence to delegate.
- Can step away without feeling everything will fall apart.
- Finally starts enjoying the business they've worked so hard to build.
WHAT WE OFFER
Three Ways to Bring YES Into Your Salon
Everything here was created and tested inside my own salon. Start where you are, and build from there.
THE FULL SYSTEM
The YES Method™
Salon Performance System
See what's happening behind every chair, build a team that takes ownership, and increase revenue from the clients you already have.
Accelerator ÂŁ5,000
The system, plus 12 weeks of group coaching with Maxine.
Independent ÂŁ3,000
The complete system, at your own pace.
START THE DAY KNOWING
The YES Daily Huddle
Daily Dashboard + Course
A focused 15-minute daily rhythm for your team, with a 365-page physical Daily Dashboard and a 9-module course. See the target, the gaps and the opportunities before the salon gets busy.
ÂŁ295 Founding launch price
DISCOVER THE DAILY HUDDLE
QUARTERLY TEAM CONVERSATIONS
Start with YOU
The Quarterly Review Framework
One team member. One review document. Four conversations. One year. A printable and fillable PDF workbook for meaningful quarterly reviews that look at the person, their performance and their plan.
ÂŁ29
DISCOVER START WITH YOUThe YES Method™ Accelerator
Your 90-Day Transformation
Over 12 weeks, Maxine guides you through implementing The YES Method™ in your salon, in live group coaching alongside other salon owners.
Weeks 1–4: Find the Leak
Understand current performance, identify missed opportunities and set your team's baseline.
Weeks 5–8: Change the Behaviours
Improve consultations, recommendations, rebooking conversations and daily accountability.
Weeks 9–12: Make It the Standard
Build consistency and the habits that continue long after the programme ends.
12 Weekly Group Coaching Calls
Live calls with Maxine to work through your real salon challenges as you implement YES.
Questions Answered, Calls Recorded
Send your questions ahead of each call, and watch the recordings whenever you need them.
Accountability That Keeps You Moving
Implement alongside other salon owners, so the changes happen and keep happening.
Prefer to implement it yourself?
The YES Method™ Independent
The system. The knowledge. The tools. Your pace.
This is for salon owners who are ready for change.
Not another course to buy and never finish.
Not another strategy that leaves you with more work.
A supported implementation programme designed to change how your salon operates.
Private Founding Owner Invitation
I'm opening just five Founding Owner places on The YES Method™ Accelerator, for salon owners who are committed to implementing YES.
Over 90 days of group coaching, I want to work closely with each salon, understand its challenges and help its owner build the systems and behaviours that support a more profitable business.
Because I don't want you to spend another year working harder and wondering why nothing changes.
Could Your Salon Be Performing Better Than You Think?
You may not need more clients.
You may not need another offer.
You may not need to spend more on marketing.
You may simply need greater visibility into what's happening with the clients already walking through your door.
Because when you can see the gaps...
you can change the behaviour.
When the behaviour changes consistently...
the numbers can begin to change too.
Your People Dictate Your Results.
And what happens behind the chair dictates what happens on your bottom line.
THE YES METHOD™
