Real Salon Experience. Real Operational Understanding.
For over 40 years, Maxine Davy has worked inside the realities of salon ownership, leading teams, navigating operational pressure, and building salon businesses through decades of hands-on experience.
Today, she helps salon owners approach leadership, team standards, and client experience with greater awareness, confidence, and clarity.
Work with Maxine
What The Industry Taught Maxine
After decades behind the chair and running a fully employed salon, Maxine began noticing patterns that existed in almost every salon environment.
Busy salons still feeling financially stretched. Talented teams struggling with inconsistency. Owners carrying the pressure of trying to hold everything together while managing people, performance, and client expectations all at once.
Over time, she realised that many salon owners were not lacking ambition or work ethic.
They were simply too close to the business to fully see what had quietly become normal.
That perspective eventually became the foundation of The YES Method.
Not a pressure-led approach to salon growth, but a more aware, professional, and behaviour-led way of operating behind the chair.
The Mission Behind the YES Method
Mission
The YES Method was created to help salon owners improve what is happening inside the appointments they already have.
Through stronger awareness, better standards, more intentional client experiences, and behaviour-led operational systems, salon owners are able to create more consistent, profitable, and sustainable businesses without relying on pressure-led sales tactics or constant hustle.
Vision
To help transform the salon industry through stronger standards, greater awareness behind the chair, and a more professional approach to client experience, team behaviour, and salon performance.
A More Grounded Approach To Salon Growth
The YES Method was created for salon owners looking for clearer standards, more awareness behind the chair, and a more sustainable way to lead and grow their businesses.
